Gen Y is Ready to Spend.
Are You Ready for Them?

What worked on Baby Boomers won't get Gen Y's attention – as consumers or prospective employees. They're highly fluent in social media – if they don't "like" you, they can tweet you out of business.

• Gen Y has the spending power of $200 billion.
• Gen Y consumers ramped up their spending on premium brands by 33% in 2011.
• Seven out of the top ten ranked brands by U.S. Gen Y males are automakers.
• Gen Y is more than 70 million strong and have a great influence on their parents' spending habits.

Take this survey to give us your impression of this powerful generation.

The Gen Y market experts at EFG provide the proprietary strategies, tools and tactics you need for epic product penetration and successful employment practices.

Get Y-lingual^SM with EFG Companies
at the EFG Y-lingual
Martini Lounge (Booth 701).

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